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Thread: Liu Xiang:a Golden Medal= RMB 461 million
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[quote=YVONNE,256220]Liu Xiang, China's celebrated 110-meter hurdler, has established a reputation since he claimed the golden medal in 110-meters hurdle race in the 2004 Olypic Games. He broke the spell that Chinese (or Asians) can not claim a golden medal in international events. His success brought him immediate fame and a great fortune. According to a recent report released by China's brand evaluation authority, the commercial value of Liu Xiang's golden medal reached RMB 461 million. The commercial income comes mainly from three channels: spokesmen, advertising and media. So his golden medal is the most valuable. The commercial value of his golden medal far exceeds that of other golden medal winners in China. There seems to be a golden rule in the circle of sports events. Succeed, halo and fortune will flood in. Fail, nothing is ready for you.[/quote]
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