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Thread: Liu Xiang quits, what about these corporate sponsors?
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[quote=DREAMLIFE,313805]Liu Xiang quits from the 110 meter hurdles. This news is the hottest at present. Some people attack Liu Xiang while some support him. Here we are not going to talk this. What we are going to say is "Liu Xiang quits, what about these corporate sponsors?" Just in 2007, Liu Xiang became the spokesperson of 14 brands, such as Nike sneakers, Visa cards, Coke-Cola and Cadillacs. He even advertised for a Chinese tobacco company. How much did he earn? Over 23 millions yuan from the advertisements. It is said that Liu Xiang has lost about 100 million yuan and these corporate sponsors have lost at least 3 billion yuan after Liu Xiang quits. Liu Xiang's pull-out has caused great losses to these corporate sponsors. However, these sponsors didn't criticize him very much. Instead, they stand by him and hope that he can get back very soon. Nike says that they won't change their plans but still promote Liu Xiang. After Liu Xiang quit, Nike immediately changed its ads. It seems risky for these sponsors to back up single athletes. What do you think of the great losses? Will these sponsors abandon Liu Xiang? Nike's news ad.[/quote]
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