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Thread: Do you think Starbuck is too expensive?
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[quote=JIMMYB,507564]A reporter from China CCTV concludes that a tall cup of Latte sold at Beiing Starbucks is CNY 27. The price is much more expensive than those sold in London (CNY 24.25), New York and Bombay (CNY 14.6) after his investigation. An insider discloses that the cost of a tall cup of Latte is CNY 4. So he thinks Starbucks has made a very good fortune in China. Starbucks issues a piece of paper for explanation. In the papper, Starbucks explain that they decide the price based on raw materials, equipment, welfare and other reasons. Meanwhile, these factors make them to set different prices in different countries. Why is only Starbucks reported by CCTV? What about other coffee brands? A cup of very ordinary coffee is sold more than CNY 25 at COSTA, Pacific Coffee or SPR. [/quote]
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