Liu Xiang:a Golden Medal= RMB 461 million

Liu Xiang:a Golden Medal= RMB 461 million
Nov 22, 2007 02:35
YVONNE Points: Join Date: Nov 29, 2004 Status: offline	Liu Xiang, China's celebrated 110-meter hurdler, has established a reputation since he claimed the golden medal in 110-meters hurdle race in the 2004 Olypic Games. He broke the spell that Chinese (or Asians) can not claim a golden medal in international events. His success brought him immediate fame and a great fortune. According to a recent report released by China's brand evaluation authority, the commercial value of Liu Xiang's golden medal reached RMB 461 million. The commercial income comes mainly from three channels: spokesmen, advertising and media. So his golden medal is the most valuable. The commercial value of his golden medal far exceeds that of other golden medal winners in China. There seems to be a golden rule in the circle of sports events. Succeed, halo and fortune will flood in. Fail, nothing is ready for you.

Nov 22, 2007 02:35

YVONNE
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Join Date: Nov 29, 2004
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Liu Xiang, China's celebrated 110-meter hurdler, has established a reputation since he claimed the golden medal in 110-meters hurdle race in the 2004 Olypic Games. He broke the spell that Chinese (or Asians) can not claim a golden medal in international events.

His success brought him immediate fame and a great fortune. According to a recent report released by China's brand evaluation authority, the commercial value of Liu Xiang's golden medal reached RMB 461 million. The commercial income comes mainly from three channels: spokesmen, advertising and media. So his golden medal is the most valuable. The commercial value of his golden medal far exceeds that of other golden medal winners in China.

There seems to be a golden rule in the circle of sports events. Succeed, halo and fortune will flood in. Fail, nothing is ready for you.

Nov 22, 2007 19:54	#1
ICEBLUE Points: Join Date: Aug 30, 2007 Status: Offline	Fame can bring you money. Remeber, this is a golden rule. I remeber a saying: to be prestigious or to be notorious, not just in-between. "Nothing is worse than being ordinary."

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