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Thread: msn hostile bid for yahoo
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[quote=LEONARDO,268781]Microsoft Inc. 's move is to compete with Google. Over years, Microsoft and yahoo have been living in the shadow of Google Inc.'s dominance in Internet search traffic and advertising revenues. Microsoft aims to increase its search engine market share in US. At present, Google takes up almost 60% market share in search engine field. Microsoft only accounts for about 10% of internet search engine market share. Yahoo accounts for 22%. A combined Yahoo and Microsoft would have about a third of the U.S. search audience, but it still lag far behind Google.(60%). The merge will be good for Yahoo's financial stability. In the last year, Yahoo's finances have deteriorated. Earlier this week, the company announced a 23 percent drop in quarterly profits, then said it would cut some 1,000 jobs — about 7 percent of its workforce. Search Engine Market Share in US [/quote]
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