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[quote=MARRIE,367165]Online spending by consumer brands and cyber-game operators is increasing. General Motors, Nike, Coca-Cola and other big brand-name companies are already advertising on video Websites.

"The quality of the videos has improved greatly. It makes you not only laugh but also think," said Tudou's Wang.

Between 30,000 video clips and 50,000 video clips are uploaded to Tudou every day, and the site has about 40 million users.

During the loft event, Tudou presented awards to 16 of the 2,000 video clip entries. The winners covered a wide range of subjects, from the life of poor children in India to the relationship between Japan and China.

"The products are full of interesting ideas. It's fresh air to me," said Lu Chuan, the director of the "City of Live and Death,'' or "Nanjing Nanjing,'' as it is known in China.

Zhao Haicheng, assistant to the general manager of China Film Group Co, said China's biggest film production and distribution firm will expand into the new media sector this year.

China Film will invest up to US$1 million for each video clip, which is normally about 10 minutes long.

In 2009, the firm will launch 150 online video programs and 150 programs on mobile phones, Zhao said.
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