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[quote=MARRIE,367166]Video Websites are expected to become another strategic channel for traditional media giants, including TV stations, film distributors and telecom operators, industry insiders said.

"Our target is to become an online HBO," Wang said. "Users can watch the content they like and video clips made for the Internet target people between the ages of 15 and 30, who often surf online for several hours a day but seldom watch TV."

A recent government policy gives impetus to domestic video makers.

The State Administration of Radio, Film, and Television announced three months ago that only content fit to be aired on Chinese television or in cinemas could be broadcast online.

Prior to that, Chinese video Websites were dominated by popular overseas TV series such as "Prison Break" and "Lost," which became the hottest clicks on the Websites.

Both Tudou and Youku declined to comment on the policy change. "It's time for us to work on creative products with 100 percent effort," said Long Yuancheng, a senior university student who has produced some video clips about the World Cup.

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Another producer with the online name Cang Tiange often produces video clips based on popular online games such as "World of WarCraft."

Long said he is seriously considering becoming a professional podcaster after graduation, but that will depend on income prospects, such as advertising-revenue sharing.

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