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Thread: Diaoyu Islands dispute Japanese electronics giant suffered another hit

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[quote=SEVEN11,477120]“We are now most worried about media collective boycott the conference, the past few days we have been in communication with the media, I hope that we can come to participants.” September 12 Sony digital imaging products held in Guangzhou Autumn new release, Sony China PR staff especially tense.

Although most of the media the day or to attend the meeting, but Sony released a variety of revolutionary “micro single product dissemination of results due to Japan Share Island incident just happened greatly reduced, starting from September ready to counterattack Chinese market Sony felt unprecedented pressure.

reporter learned that, the new president Kurita stretch tree after taking office in April this year has been to study the market, he also saw the Sony and other Japanese-owned brand is losing ground in the field of television and other Diaoyu Islands incident plummeted .

Although the the Sony Japanese brands relatively stable, especially in the high-end market still has some advantages, but compared to double-digit growth each year in China with former Ren Yongtian Haruyasu era Sony, Sony immediate performance obviously can not Kurita satisfaction.

However, due to Sony headquarters in Japan “is no longer simply the pursuit of scale” approach, as well as the requirements of the Chinese company’s profits, Kurita and Sony management to develop the new strategy is to use high-end products to guarantee profits and emulate. Apple store Gome , Suning and the dependence of the electrical chain.

Sony released a price of 169,999 yuan, 84-inch LCD TV, as well as higher than the ordinary card machine prices nearly doubled single micro products. Sony plans to maintain profits in a second-tier cities in the high-end market Sony has a brand advantage.

Diaoyu Island incident upgrade First triggered a secondary market for some consumers resist the purchase of Japanese goods. The practice of the Japanese government, “In fact, we also view Sony China PR persons concerned, told reporters:” Japanese companies are now struggling in the Chinese market, while the Japanese government on key issues related to the bottom line of China’s sovereignty adventure many Japanese companies in China is bound to want to put pressure on the Japanese government. “

been planning the venture Centennial Sharp is the same situation. The Chinese market has become the largest market, accounting Sharp overseas nearly 47% of the income by Sharp as a key market after incurring huge losses out of the quagmire. End of last year, Sharp has just set up in Chinese investment companies, and many Japanese headquarters functions to the China Investment Corporation.[/quote]

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