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[quote=BBQQ,276974]As US economy goes to recession, the whole world have been affected not only in the economic area but also in other areas, for example, fashion. The FT Columnist Jonathan Guthrie writes an article about Fashion Crisis. In his article, he writes:" Wouldn’t you know it? You get invited to the first must-attend economic slowdown in ages and you simply haven’t a thing to wear. But it’s tough knowing what clothes to buy. The palette, naturally, should be subdued. Ash grey, maybe? And as for fabric, why not channel that new eco-friendly vibe? Something in organic sackcloth, perhaps?" ....

Do you prepare suitable clothes for the economic slidedown? What are you going to wear? Just think about this question.

Here is the intact article.

Source: FT.

First the credit crisis, now the fashion crisis
By Jonathan Guthrie
Published: February 13 2008 18:18 | Last updated: February 13 2008 18:18

Wouldn’t you know it? You get invited to the first must-attend economic slowdown in ages and you simply haven’t a thing to wear. But it’s tough knowing what clothes to buy. The palette, naturally, should be subdued. Ash grey, maybe? And as for fabric, why not channel that new eco-friendly vibe? Something in organic sackcloth, perhaps?

Fashion businesses are feeling the pinch, judging from a visit I made to London Fashion Week that coincided with the release of lousy UK garment sales figures. On the surface it was business as usual down in South Kensington: espresso shots, air-kissing and insane hats resembling gold lamé flowerpots. But on the fringes there were ominous outbreaks of eye-rolling over disappointing footfall.

My soundings suggested we are facing a global fashion crisis. At any moment consumers might choose en masse not to buy clothes they don’t really need and which, in some cases, make them look faintly ridiculous. Yes, it could really get that bad.

This matters even if you are the sort of chap whose interest in fashion is so minimal that his wife orders his leisure clothes in bulk from the Boden catalogue. Upmarket fashion trends drive retail sales when “adapted” for the high street (“ripped off” is so perjorative, I always think). That helps keep money circulating. When the average shopper decides she would be seen dead in last season’s knitted tank top, the music really is stopping.

Retail guru George Davies, who created the Per Una brand for Marks and Spencer, told me: “The fashion industry is very sensitive and the mood is currently cautious.” On a recent tour of Per Una outlets, Mr Davies found women were not buying clothes ahead for anything resembling a “season”, just making one-off purchases on impulse or from necessity. They had quit the forward market to deal spot.[/quote]

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