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Thread: Who will gain the naming rights of the Bird Nest?
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[quote=KATRINA,316932]Bird Nest (China National Stadium) is where the opening and closing ceremonies of Beijing Olympic Games were held. After the ceremonies, the Bird Nest has been known to the world. Right now, Bird Nest is seeking post name sponsors. It is said that the operator of the Bird Nest has talked with at least 6 companies from China and the world. The potential buyers include Lenovo Group Ltd., Adidas AG and Coca-Cola Co. etc. However, they haven't reached an agreement yet. The main problem must the price of naming rights for Bird Nest. It is report that any company who want to gain the right need to pay at least hundreds of millions of dollars. Is it necessary to pay so much money just for the naming rights of the Bird Nest? Who do you think will win? Will it become the Coca-Cola National Stadium? Here is an article: http://en.ec.com.cn/article/entrade/enpromotion/200808/642558_1.html[/quote]
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