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Thread: Four Chinese brands appear in Transformers 3: Dark of the moon?
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[quote=LONELYJOURNEY,435452]Product placement has become a big business for the film industry. On July 21, Transformers 3: Dark of the moon was shown in mainland China. Many audiences recognize four Chinese brands in the movie: Meters/bonwe, Lenovo, TCL and Yili. The most successful must be Shuhua Low Lactose Milk made by Yili, one of the largest dairy companies in China. In a 10 second scene in the movie, a scientist played by US comedian Ken Jeong loudly drinks from a carton of the milk (Shuhua Low Lactose Milk) in an elevator. The writing on the carton is in Chinese. Many audience burst into laughter after seeing it. The director also said at the premier “Putting Coca-Cola there was not funny, but putting Shuhua milk was funny. I'm not doing an ad for milk, I am doing a movie called Transformers”. His real purpose is to use it as “comedy tool”. Anyway, Yili’s Shuhua Low Lactose Milk has been remembered by the audience in a very special way. Liu Siru, who helped these four Chinese brands place their ads in the movie, said that Yili once required that Sam’s bumblebee to drink its milk to prop up energy but it was rejected by the director. A source says that there are 68 brands in Transformers 3. Can you find out all of them? [/quote]
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