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Thread: Adidas is very likely to gain the naming right of Bird Nest!
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[quote=AL32,360189]Woohaa! this is the first post I read here in a while and I just couldn't resist to sign in and reply to it... This is quite some news to me; I mean not that much the part about Adidas' marketing thingy but rather about the possible and most likely faith of the famous Chinese Olympics monument: a shopping mall!!! Come on this is a joke right! ... and no it is not..I just did a quick search&read on this. Chinese government can not use of its influence to force some sort of decent revenue making and more honorable use that to let this turn into a mall?!? At the very least, this could be a place for expositions, live concerts and populars events; a way of giving something back to the public [read tax payers] and a way of preserving an heritage for years to come... Afterall this is a monument; and that is something that a mall can't be in my mind... OK, I read that the paint is already pealing of the structure on the outside and that "Maintenance of the structure alone costs about $8.8 million annually, making it difficult to turn a profit, Xinhua said", but still, 8.8 millions doesn't seem that much to get from a few good events every year. Why can't they find a good team of large-scale events organizers and put them in charge of the bookings... for a couple of years at least... Again, turning this into a shopping mall would be hard a very hard pill to swallow...I mean, I would feel that someone somewhere has lost his face... Hopefuly, I'm not the only one thinking like this... [/quote]
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