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Thread: Adidas is very likely to gain the naming right of Bird Nest!
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[quote=LEOPOLD219,360141]It is reported that Adidas is very possible to gain the naming right of the National Stadium(Bird Nest). If Adidas succeeds, it will pay 70 million yuan per year. Currently, the relevant department hasn't given any response. We all know that we need a lot of money to run the Bird Nest. Selling the naming right is a good way to raise money. But do you think it is a good idea to sell the naming right to a foreign sports corp? [/quote]
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