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Thread: Will Michael Jordan win his lawsuit against China Qiaodan Sports Company?
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[quote=CHERYL,458032]On Feb. 23, 2012, Basketball legend Michael Jordan announced that he has sued China Qiaodan Sports Company who used his name without his authorisation. Seeing 'Qiaodan Sports'. everyone knows that the interprise takes advantage of Jordan's popularity, since in Chinese Jordan is known here as 'Qiaodan'. However, the problem is that this conduct may not be illegal according to the present law of China. To Qiaodan Sports, they have registered the trade-mark 'Qiaodan' at the Trademark Office of the State Administration for Industry and Commerce, so they have the legal right to use the trademark. of course, there are some cases stipulated in the Trademark Law of China that a country name or similar to it can not be applied as a trademark, but names of social celebrities are not within the protect scope of the law. As a result, Qiaodan Sports got the trademark successfully. To Michael Jordan, he launched a lawsuit against Qiaodan Sports, but his real opponent may be the the Trademark Office of the State Administration for Industry and Commerce instead of Fujian Province-based Qiaodan Sports Co Ltd. Only if Jordan can overthrow the original decision of the Trademark Office, can he negate Qiaodan Sports' legal posess of the trademark fundamentally. Generally speaking, the mass of public opinion is on the side of Jordan on Jordan's lawsuit against Fujian Qiaodan Sport. However, it seems to be very difficult for Jordan to win his case based on the present law of China. Most peopel predict that the result would be Qiaodan Sports pay some money to Jordan to end the issue.[/quote]
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