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Thread: What should we wear during the economic recession?

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[quote=BBQQ,276976]Everyone kept saying: “The super-rich are always with us.” By the end of the day it sounded like a prayer. However, the super-rich are pretty thinly spread, even in modern London. It is the moderately loaded whom purveyors of luxury goods should worry about. Their fortunes are dipping along with those of the financial services businesses so many of them work for.
Hannah Marshall, a young designer whose clothes are targeted at women executives, was nevertheless upbeat when I ran into her in exhibition space devoted to emerging talent. The show organisers had mystifyingly themed this as a genuine cockney pub, staffed by fashionable people pretending to be genuine cockneys. But even the flock wallpaper and stag heads could not damp Ms Marshall’s spirits at surviving for three seasons.

Most wannabe Vivienne Westwoods run out of cash sooner. It costs upward of £15,000 for a fledgling designer to create and show a collection, even when the venue is free. Ms Marshall has funded her career with savings, government grants and a loan from a bank that thought it was financing the purchase of a car. She is receiving steady orders and “getting close to break even”.

Her frocks could catch the mood of the times, being austere and available in any colour as long as it is black. Moreover, she has a business plan, an accessory eschewed by cavalier counterparts. She is in with a shot. Some young designers need to survive the shmutter trade apocalypse. Otherwise, when we emerge from our underground shelters, big retailers will have no one to pinch fashion ideas from.[/quote]

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