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Thread: How to translate KFC slogan?
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[quote=YINDUFFY,318660]Kentucky Fried Chicken (KFC) has used the advertising slogan "We do chicken right." as a slang term meaning the company ( we) cook it well (right in this use is the opposite of wrong). Many advertising slogans are chosen because they can have more than one interpretation. This would be understood in the market they are appealing to. The advertising world is full of examples of messages that fail to get their point across. KFC for years used the slogan " Finger lickin' good." which was another slang term for something particularly good tasting, and fried chicken is meant to be held in your hands when eating so the eater would get the oil and juices on their fingers. Some would lick the flavor off their hands instead of using a napkin. [/quote]
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