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Thread: Disney plans China park — Shanghai proposal gains momentum

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[quote=MARRIE,356447]The agreement marks a significant step forward by offering an outline for the intricate arrangement that would allow Disney and the local government to split ownership of the project.

The framework agreement envisages a six-year construction period for the first phase and says the park could open as soon as 2014.

Landing the Shanghai theme park has been a top priority for Disney. Rampant piracy of everything from Snow White DVDs to Disney-branded Mickey Mouse toys handicaps the company’s ability to take full advantage of the local market.

A mainland park has the potential to alter that equation. It would give the company a venue to sell its products without the threat of piracy. It would also allow the company to get greater control over the way its brand is perceived throughout China.

Disney executives also hope goodwill associated with a big investment can help them get approval to expand their local television programming.

Though under discussion for years, the project heated up in early 2008 as global economic growth prospects weakened. In recent months, Shanghai officials have spoken favourably but vaguely about the possibility of a Disney project.

Last month, Disney Chief Executive Robert Iger visited Shanghai. Months earlier, a Shanghai vice mayor toured Florida’s Walt Disney World.

Rumours of an impending deal last year prompted a flurry of land speculation in the area near the city's international airport where Shanghai Disneyland would be built.

In the US, Disney is offering a variety of promotions and discounts at its US theme parks and resorts to encourage visits during the recession. New promotions include free birthday admission to the Disney parks and a buy four, get three nights free deal.

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