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Thread: Taking a Stand To Protect Privacy* Europeans question the morality of digital companies.

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[quote=MARRIE,457502]But there is a price: that data about our lives and wants are collected, scrutinized and retained, often for a long time, by a great many technology companies. Personal data is valuable. In the United States alone, companies spend up to $2 billion a year to collect that information, according to a recent report from Forrester Research.

The European media seized on Mr. Schrems's discovery. German newspapers published instructions on how to request personal data files from Facebook.

Within a few months, 40,000 people had made similar requests. The data protection office in Ireland, where Facebook has its European data center, conducted an audit of Facebook's data retention practices; the company agreed to overhaul the way it collects data in Europe, including disposing of user data "much sooner."

German regulators have scrutinized facial recognition technology. The Netherlands is considering a bill that would require Internet users to consent to being tracked as they travel from Web site to Web site. And last month, the European Commission unveiled a sweeping new privacy law that would require Web companies to obtain explicit consent before using personal information, inform regulators and users in the event of a data breach and, most radical, empower Europeans to demand that their data be deleted forever.

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