Chairman Mao, the image spokesman?

Chairman Mao, the image spokesman?
Jun 17, 2007 00:37
LEOPOLD219 Points: Join Date: Feb 7, 2007 Status: offline	Recently, a brewary in Hunan Province invited a very special person to be its spokesman, that is a actor who resembles Chairman Mao. From his appearance, the consumers will take him as the Chairman Mao. This piece of advertisement really attracts many people's attention. However, it really misleads the consumers. The netizens expressed their dissatisfaction on this matter. Most of them said that the brewary should not take the advantage of the former great leader of China to make advertisement. On contrary, some other people just regarded it as a means of publicizing. The brewary just found a actor who resembled Chairman to make advertisement and they did not make fun of Chairman Mao. Actually, many enterprises have taken advantage of the images of the great leader of China to make their names known to others. Last year, a restaurant named Mao Family Restaurant hang some pictures of Chairman Mao to make profits. At last, it was stopped by the industrial and commercial bureau. How do you think of this issue? Is it right to do so or not?

Jun 17, 2007 00:37

LEOPOLD219
Points:
Join Date: Feb 7, 2007
Status: offline

Recently, a brewary in Hunan Province invited a very special person to be its spokesman, that is a actor who resembles Chairman Mao. From his appearance, the consumers will take him as the Chairman Mao. This piece of advertisement really attracts many people's attention. However, it really misleads the consumers.

The netizens expressed their dissatisfaction on this matter. Most of them said that the brewary should not take the advantage of the former great leader of China to make advertisement. On contrary, some other people just regarded it as a means of publicizing. The brewary just found a actor who resembled Chairman to make advertisement and they did not make fun of Chairman Mao.

Actually, many enterprises have taken advantage of the images of the great leader of China to make their names known to others. Last year, a restaurant named Mao Family Restaurant hang some pictures of Chairman Mao to make profits. At last, it was stopped by the industrial and commercial bureau.

How do you think of this issue? Is it right to do so or not?

Jun 17, 2007 01:24	#1
APAULT Points: Join Date: Mar 11, 2006 Status: Offline	Welcome to the market economy! Business will always take advantage of anything it can to make a profut unless laws are made to prevent certain actions. I don't think people really believe it is the Chairman, they understand it is an actor. It is an interesting piece of marketing - there are mixed views about the past leader these days. I wonder how successful their sales campaign is?

Jun 18, 2007 00:24	#2
KEVIN0518 Points: Join Date: Mar 13, 2007 Status: Offline	This is the picture of the actor. Does he resemble Chairman Mao?

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