Men buy, women shop.

Men buy, women shop.
Dec 11, 2007 00:37
ICEBLUE Points: Join Date: Aug 30, 2007 Status: offline	A recent study shows that women and men behave quite differently when it comes to shopping. The report says when it comes to shopping, women are from Nordstrom's and men are from Sears. Women are happy to meander through sprawling clothing and accessory collections or detour through the shoe department. They like to glide up glass escalators past a grand piano, or spray a perfume sample on themselves on their way to, maybe, making a purchase. For men, shopping is a mission. They are out to buy a targeted item and flee the store as quickly as possible, according to new Wharton research. In a study titled, "Men Buy, Women Shop," researchers at Wharton's Jay H. Baker Retail Initiative and the Verde Group, a Toronto consulting firm, found that women react more strongly than men to personal interaction with sales associates. Men are more likely to respond to more utilitarian aspects of the experience - such as the availability of parking, whether the item they came for is in stock, and the length of the checkout line. "Women tend to be more invested in the shopping experience on many dimensions," says Robert Price, chief marketing officer at CVS Caremark and a member of the Baker advisory board. "Men want to go to Sears, buy a specific tool and get out." Price says women's role as caregiver persists even as women's professional responsibilities mount. He speculates that this responsibility contributes to women's more acute shopping awareness and higher expectations. On the other hand, after generations of relying on women to shop effectively for them, men's interest in shopping has atrophied. According to Wharton marketing professor Stephen J. Hoch, shopping behavior mirrors gender differences throughout many aspects of life. "Women think of shopping in an inter-personal, human fashion and men treat it as more instrumental. It's a job to get done," he says.

Dec 11, 2007 00:37

ICEBLUE
Points:
Join Date: Aug 30, 2007
Status: offline

A recent study shows that women and men behave quite differently when it comes to shopping.

The report says when it comes to shopping, women are from Nordstrom's and men are from Sears.

Women are happy to meander through sprawling clothing and accessory collections or detour through the shoe department.

They like to glide up glass escalators past a grand piano, or spray a perfume sample on themselves on their way to, maybe, making a purchase.

For men, shopping is a mission.

They are out to buy a targeted item and flee the store as quickly as possible, according to new Wharton research.

In a study titled, "Men Buy, Women Shop," researchers at Wharton's Jay H. Baker Retail Initiative and the Verde Group, a Toronto consulting firm, found that women react more strongly than men to personal interaction with sales associates.

Men are more likely to respond to more utilitarian aspects of the experience - such as the availability of parking, whether the item they came for is in stock, and the length of the checkout line.

"Women tend to be more invested in the shopping experience on many dimensions," says Robert Price, chief marketing officer at CVS Caremark and a member of the Baker advisory board. "Men want to go to Sears, buy a specific tool and get out."

Price says women's role as caregiver persists even as women's professional responsibilities mount.

He speculates that this responsibility contributes to women's more acute shopping awareness and higher expectations.

On the other hand, after generations of relying on women to shop effectively for them, men's interest in shopping has atrophied.

According to Wharton marketing professor Stephen J. Hoch, shopping behavior mirrors gender differences throughout many aspects of life. "Women think of shopping in an inter-personal, human fashion and men treat it as more instrumental. It's a job to get done," he says.

Dec 11, 2007 00:56

DESTRUCKDOZ
Points:
Join Date: Sep 30, 2007
Status: Offline

Iceblue,

The saying "women are from Nordstrom's and men are from Sears" is definitely true. I always insist on two cars if my party and I are heading to the mall that houses Nordstrom and Sears because I know what I want and will purchase it than run home to try it out to see if it lives up to its hype where as the women will take there time and peruse what is in stock and ask for other womens opinion. I cant stand it.

Danny

Dec 11, 2007 11:22	#2
CARLOS Points: Join Date: Sep 10, 2007 Status: Offline	"women are from Nordstrom's and men are from Sears" What does this mean? I have a clue, but... Iceblue, I think You just put the final answer to thread "Would You go shopping with Your GF/wife?" Carlos

Dec 11, 2007 11:28	#3
GRIZ326 Points: Join Date: Jun 12, 2006 Status: Offline	Men are hunters...women are gatherers.

Dec 11, 2007 19:25	#4
LEONARDO Points: Join Date: May 21, 2007 Status: Offline	It is true. Men are good hunters, but not good gatherers. " After generations of relying on women to shop effectively for them, men's interest in shopping has atrophied." "Women think of shopping in an inter-personal, human fashion and men treat it as more instrumental. It's a job to get done," Very interesting and good explanations.

Dec 11, 2007 19:57

SHESGOTTOBE
Points:
Join Date: Nov 23, 2007
Status: Offline

Oh.... this is bad. This is bad because I don’t shop at Nordstrom but I shop at Sears, Home Depot, Menard’s and Lowe’s. In fact, most of my appliances are from Sears. What is wrong with me? Oh well, I did take a lot of time comparing the features of each brand and model so I guess I still fit the basic principle. ;-)

We can compare this to eating slowly to savor every bite. This is the same with shopping. We tend to savor every moment that leads to that...… purchase or not. ^_^”

The mall is a journey, not a destination. LOL!

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