Deodorant in China

Deodorant in China
Mar 16, 2008 08:15
UNISTRALSUND Points: Join Date: Mar 16, 2008 Status: offline	Hello, I belong to a group of four students (Franziska, Maria, Stefanie and Julia) attending the study course "International Applied Marketing" which is run by Prof. Noack. Under the study course we have to create a fictitious marketing plan. We want to design a marketing plan for a product launch of a deodorant in the Chinese market. In this context, we are planning to survey people who spent time in China or life there. The results of the survey will be the basis of our project. Therefore we would like to ask you to answer our short questionnaire and to send it to deodorant.researchatgooglemail.com. You will find the questionnaire within the next post. We thank you very much for your help. Best regards, Franziska Student of Baltic Management Studies 6th semester University of Applied Sciences Stralsund/Germany

Mar 16, 2008 08:15

UNISTRALSUND
Points:
Join Date: Mar 16, 2008
Status: offline

Hello,

I belong to a group of four students (Franziska, Maria, Stefanie and Julia) attending the study course "International Applied Marketing" which is run by Prof. Noack.

Under the study course we have to create a fictitious marketing plan. We want to design a marketing plan for a product launch of a deodorant in the Chinese market. In this context, we are planning to survey people who spent time in China or life there. The results of the survey will be the basis of our project.

Therefore we would like to ask you to answer our short questionnaire and to send it to deodorant.researchatgooglemail.com. You will find the questionnaire within the next post.

We thank you very much for your help.
Best regards,

Franziska
Student of Baltic Management Studies 6th semester
University of Applied Sciences Stralsund/Germany

Mar 16, 2008 08:16

UNISTRALSUND
Points:
Join Date: Mar 16, 2008
Status: Offline

We thank you very much in advance for paying attention to our questionnaire! All in all, we prepared 10 questions for you. You will need approximately 2 minutes for answering our formula. Your data treated confidentially.

Please, mark your answers with an “x”, when we gave your option to choose. It is sometimes possible to give more than one answer.

1. Statistical data

Age:

Gender:

Occupation:

Nationality:

If you are a Chinese resident, please continue with question number 4.

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2. Why are you staying in China?

Your answer:

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3. Did you bring deodorant with you or did you buy it in China?

( ) Yes, I brought one deodorant with me.

( ) Yes, I brought more than one deodorant with me.

( ) No, I bought deodorant in China.

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4. Do you use deodorant?

( ) Yes

( ) No

( ) I do not know the product "deodorant".

If your answer is "No", please continue with question number 9.

If you do not know the product "deodorant", please stop the questionnaire here and send it back.

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5. Which deodorant(s) do you use?

Please name the brand(s):

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6. Where do you normally buy your deodorant in China?

( ) Corner shop / mom-and-pop store

( ) Supermarket

( ) Pharmacy

( ) Others

Please give us the name of the shop:

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7. How often do you use deodorant?

( ) Several times a day

( ) Daily

( ) Sometimes

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8. Please, grade the following attributes of your deodorant.

(Please only answer this question if you bought a deodorant in China.)

1 = very good; 2 = good; 3 = rather good; 4 = rather bad; 5 = bad; 6 = very bad

Name of deodorant:

( ) Smell

( ) Design

( ) Skin-friendliness

( ) Effectiveness

( ) Price/Performance-Ration

( ) White spots (No white spots on clothes: chose 1 – Many white spots: chose 6)

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9. How much money do you spend/would you spend on a deodorant?

(Please, name also the currency, which you use, e.g. RMB, US$, Euro.)

Your answer:

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10. Which kind of deodorant do / would you prefer?

( ) Roll-on

( ) Spray

( ) Other

Thank you very much for the participation in our survey.

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