KFC Thailand uses Indonesia strong earthquake for promotion. What do you think?

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KFC Thailand uses Indonesia strong earthquake for promotion. What do you think?
Apr 14, 2012 02:49
LONELYJOURNEY Points: Join Date: Oct 28, 2009 Status: offline	A 8.6-magnitude earthquake attacked the city of Banda Aceh in Indonesia on April 11. A tsunami alert was issued after the earthquake. While people in coastal areas rushed to reach higher ground to save their lives, KFC Thailand asked its fans on Facebook to order a takeaway. "People should hurry home this evening to monitor the earthquake situation and don’t forget to order the KFC menu, which will be delivered direct to your hands,” it said. It is clear that KFC Thailand takes advantage of the strong Indonesia earthquake to promote its takeaway. Due to that post, KFC Thailand has been criticized for its inappropriate behavior. KFC Thailand was forced to apologize for the earthquake promotion. Luckily, no tsunami was generated by the earthquakes. How do you feel when you read this?
	Last edited by LONELYJOURNEY: Apr 14, 2012 02:49

Apr 17, 2012 19:07	#1
LARRY_BOY Points: Join Date: Apr 10, 2012 Status: Offline	there will always be an opportunity for someone lacking scruples to reap the benefits of someone elses misery and disadvantage. To those inThailand that looks for this opportunity,,it is said,, :What goes around comes around" thus your misery will be returned to you and will be multiplied 10 times. have a nice day :)

Apr 17, 2012 21:14

SUNNYDREAM
Points:
Join Date: Jun 11, 2007
Status: Offline

Larry Boy,

Any smart companies won't take this opportunity to promote their products. If you make your customers feel hurt, they will not consume your products.

I guess that Thai people will love KFC if it gives food to them for free. This is another way to promote themselves.

Remember 2008 China Wenchuan earthquake? A Chinese company donated 100 million yuan to help the victims. Then almost all Chines people knew that company. Since then, more and more people have bought their products. It is a successful promotion.

Apr 18, 2012 06:09

LARRY_BOY
Points:
Join Date: Apr 10, 2012
Status: Offline

The opportunities to capitalize on any situation are worldwide,, which goes from the honest entrepreneur to the scammer. I am not surprised at all when i hear stories like this, as it is common as breathing air. As a whole it is a part of life to partake in opportunity which is both fortunate and unfortunate. If a coworker leaves a company or passes away the opportunity for advancement is ripe for the picking! Nice to speak with you Sunny Dream! Best regards Larry

Apr 18, 2012 21:50	#4
SUNNYDREAM Points: Join Date: Jun 11, 2007 Status: Offline	Larry, Here is a Chinese saying "君子爱财取之以道"， which means "a righteous man makes money in righteous ways“ in English. However, those businessmen are not rightteous men. They take every opportunity to make money. Most of them acquire money in inappropriate ways. It's nice to talk to you too. Larry.

Apr 21, 2012 01:31	#5
GUEST6W37	The customer is GOD. It's stupid to make them dislike your service and products. I can not understand why KFC Thailand came up with this stupid promotion idea.

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