| Diaoyu Islands dispute Japanese electronics giant suffered another hit | |
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| Sep 15, 2012 19:08 |   |
 | Financial Post Lang Lang reports 9 Yue in Guangzhou in the 15th century the anniversary of the Japanese consumer electronics giant Sharp Sharp Chinese investment company originally planned to be held in Shanghai on September 8 “Sharp entrepreneurship major events of the centuries. But the Diaoyu Islands incident leading to the deterioration of Sino-Japanese relations, activities Sharp senior called stop. Similarly, any new president Kurita stretch tree, Sony ( China) Co., Ltd. concentrated recently released a series of television, digital New Sony had been planned long-marketing for the Chinese market because of the Diaoyu Island incident greatly reduced. Panasonic appliances, Mitsubishi Heavy Industries and other Japanese situation is more severe in be included in the first batch of Chinese netizens target of boycotts, the results have been dropped after Panasonic worse. According to market research firm in ekon third week of July and the second week of September, data show, Sharp TV’s share fell from 8.8% to 4.7%; Sony’s share fell from 5.9% to 4.4%; Panasonic share has dropped to 0.4%, while the share of Toshiba, Sanyo and other Japanese brands are dropped to below 1%. In fact, in order to reverse the the betting plasma strategic error, Matsushita Electric in July this year for the large-size LCD TV LED CCTV core media nearly billion Olympic promotion seems also to play, but these advertising costs hydroplaning, market share did not rise but fell. caught in Japanese companies |
| Sep 15, 2012 19:10 | #1 |
| “We are now most worried about media collective boycott the conference, the past few days we have been in communication with the media, I hope that we can come to participants.” September 12 Sony digital imaging products held in Guangzhou Autumn new release, Sony China PR staff especially tense. Although most of the media the day or to attend the meeting, but Sony released a variety of revolutionary “micro single product dissemination of results due to Japan Share Island incident just happened greatly reduced, starting from September ready to counterattack Chinese market Sony felt unprecedented pressure. reporter learned that, the new president Kurita stretch tree after taking office in April this year has been to study the market, he also saw the Sony and other Japanese-owned brand is losing ground in the field of television and other Diaoyu Islands incident plummeted . Although the the Sony Japanese brands relatively stable, especially in the high-end market still has some advantages, but compared to double-digit growth each year in China with former Ren Yongtian Haruyasu era Sony, Sony immediate performance obviously can not Kurita satisfaction. However, due to Sony headquarters in Japan “is no longer simply the pursuit of scale” approach, as well as the requirements of the Chinese company’s profits, Kurita and Sony management to develop the new strategy is to use high-end products to guarantee profits and emulate. Apple store Gome , Suning and the dependence of the electrical chain. Sony released a price of 169,999 yuan, 84-inch LCD TV, as well as higher than the ordinary card machine prices nearly doubled single micro products. Sony plans to maintain profits in a second-tier cities in the high-end market Sony has a brand advantage. Diaoyu Island incident upgrade First triggered a secondary market for some consumers resist the purchase of Japanese goods. The practice of the Japanese government, “In fact, we also view Sony China PR persons concerned, told reporters:” Japanese companies are now struggling in the Chinese market, while the Japanese government on key issues related to the bottom line of China’s sovereignty adventure many Japanese companies in China is bound to want to put pressure on the Japanese government. “ been planning the venture Centennial Sharp is the same situation. The Chinese market has become the largest market, accounting Sharp overseas nearly 47% of the income by Sharp as a key market after incurring huge losses out of the quagmire. End of last year, Sharp has just set up in Chinese investment companies, and many Japanese headquarters functions to the China Investment Corporation. |
| Sep 15, 2012 19:11 | #2 |
| “In preparation for the celebration of a busy few months, now canceled, and a lot of activities to be subject to changes in the situation and postponed to October.” The Sharp investment company who told reporters: “The more important Sharp’s market share will certainly be even greater impact, we do not want to see. “ ” In fact, Japanese companies are different, like Panasonic, Toshiba, Hitachi , Mitsubishi indeed many products supplier of the government and military, in the final analysis, these enterprises can not die, Sharp such enterprises are civilian goods. “People who said Sharp Chinese investment company. can not be separated from the Chinese market Obviously, Sony, Sharp Japanese TV giant has been inseparable from the Chinese market. 2011 fiscal year (April 2011 -2012 in March), as Japan’s top three television brands, Sony, Sharp, Panasonic huge loss, the decline in the fiscal year 2012 continues. Some people say that the Japanese home appliances is dead. Displaysearch latest research report pointed out that Sony, Panasonic and Sharp demand in the Japanese market continues to decline, income fell by more than 30 makes its global flat-panel TV business in fiscal year 2012 first quarter (April-June 2012) %. The same period, the global market share of Chinese TV brands grew 14 percent, an increase of 9 percent share of the South Korean brand, which reached a record 28% of Samsung’s global market share, profits are almost the sum of the other TV giants . first quarter of the new fiscal year sales of only 1.66 million TV Sharp do this full-year shipment target transferred to 800 million units from 16 million audience, Sony will also be transferred by 20 million audience shipments target 15 million units, apparently Japanese have been unable to reverse the downward trend of the brand on a global scale. same accounted for nearly half of the income of Japanese giant Japanese domestic market in the LCD TV market in the second quarter of 2012, shipments fell 77% to less than 1.4 million units worldwide, only China remains a growth of 6%, which is the Japanese companies this year will focus on targeting the Chinese market, an important reason. Ovid Consulting Wen Jianping, deputy general manager, pointed out that the Japanese companies because of the huge loss of the previous fiscal year, cause it can not be full-scale attack in the Chinese market, the add TCL and other Chinese companies a cost advantage in the LCD TV industry chain layout, the Japanese companies in China, has been fully shrink to some of the city’s high-end market. as Japanese brands in China, the most important channel, Gome (microblogging ) provide the data show that in August this year, Panasonic, Toshiba, Guangzhou Gome sales fell nearly 50% of the overall contraction state. Guangzhou TV brand in August sales of the top three, by the previous Samsung , Sony and Sharp, becomes Samsung, Skyworth , TCL. |
| Sep 15, 2012 19:12 | #3 |
| Wen Jianping, Guangzhou and Shanghai before the Japanese brands the most advantage of the regional market, fell out of the top three means in the Chinese market shrinking Japanese brands in Guangzhou, Panasonic, Toshiba, Sanyo, facing the Chinese market out The danger, Sharp, and Sony has become a second-tier brands. He also noted, “Originally, Sony, Sharp and other Japanese-funded enterprises in the field of television there are still quite competitive and a good reputation, but the appreciation of the yen, Sony and gradually withdraw from the panel industry, which also allow Chinese enterprises in the cost on with absolute advantage. “ China’s large-size high-end LCD TV is still its dominant market for Japanese brands, but with Skyworth, TCL and other domestic brands launched a price 30% lower than they – 40% of the more than 65 inches TV, plus Apple smart TV upcoming encroachment on the threat of high-end TV market, Japanese brands will likely lose this last piece of territory. the factory relocation respite financial crisis, Japan’s major earthquake, coupled with this upgrade Sino-Japanese sovereignty dispute, the Japanese consumer electronics giant can be described as dire. The Paller consult Luo Qingqi, senior director, told the reporter, in fact, the best choice for the TV business three Japanese companies to give up, but because of the history and layoffs difficult problem, the Big Three have chosen to retain at the expense of market share exchange losses, and this Diaoyu Island incident allowed deficits become larger. difficult, because it means that as the base of its profits shrinking market intensified. reporter learned that, in fact, the Japanese Big Three also have their own stable profit business, such as Panasonic white goods, commercial audio-visual equipment; Sony’s financial, music, movies, as well as losses of digital imaging business; Sharp white appliances, copiers, these businesses can not support operations throughout the company, but it is the cornerstone of each company in order to deficits. The first quarter of the 2012 fiscal year, the Big Three only Panasonic realized losses, but in the peer opinion, this is because Panasonic will most of the loss provision for the fiscal 2011 financial earnings. Panasonic’s new president chun He Yihong decisively reduced deficits hopeless TV business, and strengthen the white electrical home appliances and new Energy business in Eastern Europe and Brazil, and India are the new white factory and has been put into operation, the local low-cost carriers hoping to achieve and marketed locally. |
| Sep 15, 2012 19:13 | #4 |
| For Panasonic, the more factories to relocate to China and other emerging markets is an established strategy, but this time the Diaoyu Islands incident upgrade allows the Panasonic transfer of factories to China is facing greater pressure. Panasonic Chinese sources told this reporter: “Now for the Japanese plants, how to appease the mood employees is also a problem.” Also for the first quarter is still a huge loss of Sharp, more factories relocated China is also its strategy since the beginning of this year, including copier factory in Wuxi Sharp many factories in China have been put into production. Transfer of factories to China could reduce its operating costs, the Diaoyu Islands the event allows Sharp Chinese investment management of the company feeling the pressure. more important is that of Hon Hai shares issues related to the Sharp can continue to survive, the two sides was due to shares prices plunged into a stalemate. Above Sharp told reporters, according to the original plan Okuda Takashi, Sharp new president will travel to meet Taiwan’s Hon Hai Gou, but now the situation so that the talks may be delayed. Sino-Japanese crisis gave Sharp and Hon Hai already stalled negotiations created a new variable. For Sony, the development of the new China strategy, including the strategy of direct sales stores, also may be subject to the immediate impact of the incident. the Sony China aforementioned pointed out that two years Sony has stopped the planned new factory in China, although the Chinese market is Sony’s second-largest overseas market and an important profit market, but what is indeed facing great difficulties We are also worried that the new outlets will be the object of attack. “Luo Qingqi that Samsung |
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